Influencer Marketing Trends for 2017

January 10, 2017

  • Facebookers and LIVE performers will be the rising social stars
  • Summary:90% of the marketers will run an influencer marketing campaign in the next 12 months as per a recent poll of 263 marketers in India by Blogmint.

    Influencer marketing grew exponentially in 2016 and this trend is expected to continue in 2017. The influencer marketing space has grown into a multibillion-dollar industry as per eMarketer and 90% of the marketers will run an influencer marketing campaign in the next 12 months as per a recent poll of 263 marketers in India by Blogmint.

    Influencer Marketing appeals to marketers as it empowers them to break the social clutter and connect with consumers in a meaningful fashion through authentic storytelling, helps them bridge the gap between offline and online and at the same time circumvents the aggressively increasing ad blocking software adoption.

    2016 saw influencer programs become more expensive and influencer platforms solved the underlying problems of influencer discovery and tracking that pushed its adoption. How will the influencer marketing industry shift from here? Let’s take a look at the 5 key trends that will shape up influencer marketing in 2017: 

    1. Influencer Marketing goes mainstream in 2017:

    Influencer marketing will become a regular part of the Social and Video digital ad spends of businesses in 2017. Social Media and/or Corporate Communication team will own influencer programs this year as opposed to it being a one-off activity spearheaded by CXOs in 2016. As per Blogmint’s Influencer Marketing Outlook 2017, the number of businesses that ‘Didn’t execute any Influencer Marketing campaign’ went down from to 85% in 2015 to 57% in 2016 and will be under 50% in 2017. Influencer engagements will not be restricted to niche product and digital focused companies, but right from services to retail to real estate companies will integrate it as part of their integrated marketing strategy in 2017. 

    2. Facebookers and LIVE performers will be the rising social stars:

    While Instagramers and YouTubers continue to be in demand, it’s the Facebookers and Live Performers (FB Live, Insta Live, Periscope) that will be most sought-after in 2017. With Influencer Marketing going mainstream, businesses will look at tapping customers via Influencer Marketing not only in metropolitan cities but also in urban, semi-urban and rural centers. Facebook, with its high level of penetration in the later two, will see the rise of Facebook influencers this year. 

    3. Micro-influencers will be the new influencers:

    Micro-influencers will be the new face of influencers. Consumers are more engaged and likely to follow a micro-influencer’s recommendation whom they consider as the domain expert and/or are more closely associated with. As higher affinity implies higher influence, we will witness many of the successful influencer marketing programs this year will engage smaller influencers for more authentic appeal. 

    4. Engagement continues to be the most important success metric:

    Engagement continues to be the most important success metric for influencer programs in 2017. However, businesses would analyze the success based on end-result along with likes, shares, and comments which are awareness driven. Influencers will explore mixing creativity with a layer of personalized and experience driven content so that it’s not only engaging to their readers, but also result oriented. 

    5. Long-term Association:

    Early adopters have learnt the hard way that treating influencer relationships like one-night stands isn’t the best approach. Businesses in 2017 will instead explore establishing long-term associations with influencers focusing on building brand advocates. 81% of businesses would like to develop an exclusive long-term association with influencers as it helps in bringing more authenticity and adds to brand recall, as per Influencer Marketing Outlook 2017 survey.

    Contact Detail:

    Company Name: Blogmint
    Contact Person: Irfan Khan
    Email: annu.yadav@blogmint.com
    Phone No: 9990033854
    Address: Logix Techno Park, Tower B, 4th Floor Sector - 127,
    City: Noida
    State: UTTAR PRADESH
    Country: India
    Website Url: https://www.blogmint.com


    Source: www.PRExhibition.com
    Latest
    Investors can invest directly to StreamNet.TV Share Price is $5.00 LAS VEGAS, NV--(- May 26, 2017) – Worldwide global investors are able to invest directly at S
    LAS VEGAS, NV-- May 24, 2017) - StreamNet, Inc. is proud to announce that on May 12, 2017 the SEC declared StreamNet’s offering under Regulation A+ had been qualified
    Broken Crayons Still Color Summary: Dallas Louis’ mission is to inspire mothers and embrace the role of a traditional mother while showcasing her writing and speaking skills
    “giving where we live” Summary: “Giving where we live” is the backbone of KW Southwest and evident in all the volunteer efforts in Fort Bent County for Red Week Sugar
    Joyce Jagger also helped the Apparel & Design Department at Rhode Island School of Design add Embroidery with their curriculum. Summary: Joyce Jagger, The Embroidery Coach,
    "Many of my clients become my friends and a lot of my friends become my clients." Houston, TX - The Keller Williams (KW) Southwest Market Center congratulates Pam Shocke
    Summary: "DIVERSE INSPIRATIONS: CONNECTING THE DOTS," HOUSTON, TX - It has been pointed out often that the longest journey starts with a single step. To move down the road toward a succes
    “Giving where we live.” Summary: Captain Joe Rothchild, along with Co-Captain, Norman Lew, and the entire KW Cycling Team ready to take the road from Houston to Austin
    My position is about your behavior and choosing to be an adult. Summary: Dallas Louis makes it her mission to educate people about the impact of divorce on children and families
    “Give where you live.” Summary: Chad St. Jean, Team Lead for the KW Southwest Market Center is excited about another exciting year of education and growth with ALC leadershi
    Do you get discouraged and then decide that you are never going to let this happen again, only to find yourself in the same mess the next year?” Summary: Joyce Jagger, known as Th
    Summary: The single use-phone charger kiosk makes a statement among attendees April 12th 2017, - Los Angeles CA - Power Drop - a groundbreaking self-service kiosk tha
     “At the end of the day, we want to believe that with our home and living handmade and handcrafted products, we will help our clients create a special atmosphere in their homes, by choo
    "For many years, I have been working with various levels of executives, professional organizations and highly successful entrepreneurs; I am not surprised when fear and self-doubt is pr
    “I’m driven and inspired by the belief that no talented, serious actor should ever be left behind. And I am the only working actor taking a lead in the industry to change how actors get
    No more worries about climate change. A new sensational "trap" captures carbon dioxide from the air. Nature, water, animals, millions of people and children, are hit by climate change. Bu
    My hope is to help encourage, train, and improve as many aspiring and established embroiderers and apparel decorators to success that I can!” Summary:Award-winning Embroider
    “We’re very excited, and now off to the next goal, which is to maintain our presence on the list. I am very honored that my team was nominated for an award from Houston's top business m
    “Successful businesses are built by people who are learning daily. Women understand that they don’t know everything and instead of fighting that fact they simply focus on consistent lea
    “We are delighted to be awarded partner status with Misys, in recognition of our track record of delivering successful FusionBanking Loan IQ implementations for multiple clients,” said
    "We are delighted to expand Linium's consulting portfolio through the launch of our Cybersecurity Services practice, and pleased it will be directed by Dorothy Hill, whose technical and
    “Not only are reading and writing important life skills for women, they also give us the voice to tell our unique stories,” says Bernhard. Summary:A Good Girl is the perfect
    “I am extremely honored and grateful to receive the prestigious award. I would like to thank BMA Houston for this recognition of my personal accomplishments and efforts." S
    Kathy Hill Author of “Is God’s Hand On Your Business?“ Summary: Tax Tiger Calculator, which allows you to see how much you can settle your IRS debt for in less than 10 minut
    “I believe that actors a long time ago gave away their power. I help them reclaim that power,” says Hubbard. Summary: Valorie Hubbard (Featured on Broadway, movies and telev
    Harris was pleased to be able to write this personal and poignant account of his mother’s life. Summary: Harris' tribute chronicles mother's life as an icon and civil rights
    "No matter what you have done, where you are from, or who you are right now, you can always become a better version of YOURSELF," says Ivette. Summary: As a teacher and an a
    "God holds everything and is the center of all of it," Louis said Summary: Dallas Louis Talks About Churches and Support for Divorced People In Broken Crayons Still Color Mi
    Past week the Dutch entrepreneur/inventor Robin Willemse launched his product which is very useful for a lot of households in Europe. He started a kickstarter campaign for "Wable". This
    “Too often young men in high school and middle school struggle to make wise choices and good decisions about so many issues, including athletics, friendships, and academics".
    “I feel like I can go to the public and have quality embroidering. I’m excited to get out there. I’m walking away with confidence and a marketing plan. I have skills I didn’t have befor
    This collection of poems will encourage readers to communicate their feelings and emotions in a healthy tangible way.” Summary:God is Man, Love is Woman comes from Darnell's
    We are faced with the urgency of today. Summary: Lets act and save our country from sinking in the sea of corruption. Kenya is a great country, adorned with many uncou
    "After graduation, while doing charity work in New Jersey, I met a man who had his concentration camp number tattooed on his arm," Summary: Out of the Depths details the befo

    Recent News

    Boeing puts 737 up against small business jets for $6.9B defense contract

    Boeing is pitching to the Pentagon a 737-based replacement for the 17-aircraft fleet of JSTARS jets, used for surveillance of ground forces in a combat zone and to target enemy positions. The rivals a
    Read Full Story

    Dan Stevens transforms in this exclusive 'Beauty and the Beast' video

    An exclusive behind-the-scenes video shows how British actor Dan Stevens was transformed into the romantic hero of 'Beauty and the Beast.'             
    Read Full Story

    Earthquake: 3.5 quake strikes near Frazier Park, Calif.

    A shallow magnitude 3.5 earthquake was reported Monday evening three miles from Frazier Park, Calif., according to the U.S. Geological Survey. The temblor occurred at 9:14 p.m. at a depth of 1.9 m
    Read Full Story

    Lovers’ quarrel ends in suicide

    A lovers’ quarrel ended in tragedy when Agnes Morobane found her boyfriend's body hanging in the house that they were intending to share with her child
    Read Full Story

    Storm hits Bangladesh, destroying hundreds of homes

    A tropical storm has hit southern Bangladesh, destroying hundreds of poorly built homes in some remote islands in the Bay of Bengal. No casualties were immediately reported.
    Read Full Story

    Price uneven in season debut, White Sox get past Red Sox

    Red Sox lefty David Price had an uneven season debut while Melky Cabrera homered and drove in four runs, helping the Chicago White Sox rally past Boston 5-4            
    Read Full Story

    Popular Finance

    Earthquake: 3.5 quake strikes near Frazier Park, Calif.

    A shallow magnitude 3.5 earthquake was reported Monday evening three miles from Frazier Park, Calif., according to the U.S. Geological Survey. The temblor occurred at 9:14 p.m. at a depth of 1.9 m
    Read Full Story

    Three killed in head-on collision between passenger car and big rig near Desert Center

    Three people were killed Monday in a head-on collision between a passenger car and a big rig about 19 miles north of Desert Center in Riverside County, authorities said. A fourth person was extric
    Read Full Story

    Pittsburgh Penguins hold off late Nashville Predators rally to win Stanley Cup Final opener 5-3

    Awakening from a slumber after going 37 minutes without taking a shot on goal, the Pittsburgh Penguins proved that they hadn’t forgotten how to shoot and score, after all. Rookie Jake Guentzel bro
    Read Full Story

    Enduring Heroes Memorial pays tribute to war dead from Pasadena and neighboring cities

    Amid the Memorial Day parades and services held throughout the Southland on Monday, the families of a group of fallen soldiers and Marines gathered in a Pasadena park for a long-awaited tribute to
    Read Full Story

    Novak Djokovic advances with an uneven effort in first round of French Open

    If Novak Djokovic was hoping to take a little pressure and attention off himself after some rough results, he might very well have found the perfect way to do that by adding Andre Agassi as a coac
    Read Full Story

    Mississippi's Braden Thornberry shoots a final-round 71 to become NCAA men's golf champion

    One big swing gave Mississippi sophomore Braden Thornberry control, and he never let go until he was the NCAA men's golf champion. Thornberry capped off a big year Monday when he closed with a on
    Read Full Story

    Woman on a rock-climbing outing is rescued after trying to help a dog and falling 30 feet

    A Northern California woman on a rock-climbing outing lost her footing while helping a dog and tumbled 30 feet before she was rescued by helicopter. The Sacramento Bee reports that Michelle Powell
    Read Full Story

    Coast Guard suspends search for man who jumped off boat after lost hat

    Coast Guard officials have suspended their search for a man who jumped off a boat near the Antioch Bridge to retrieve his lost hat. The San Francisco Chronicle reports officials suspended the sear
    Read Full Story

    Plenty of time for the Los Angeles Rams and Aaron Donald to reach an agreement

    An oversized yellow dump truck served as a backdrop for photographers, dwarfing Rams defensive tackle Aaron Donald. It was November, and the Rams were celebrating the groundbreaking for their plan
    Read Full Story